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Who we are
Joshua Radloff
Joshua Radloff is a well seasoned traveler, global citizen, and purpose-driven adventurer with a deep passion for people and meaningful projects. With a natural gift for connecting across cultures, Joshua has spent many years journeying through diverse corners of the world, immersing himself in communities and seeking adventure wherever he goes. His nomadic spirit is matched by a grounded commitment to service—whether it's helping build something tangible or supporting others on their personal paths.
As a co-founder of Guided by Purpose, Joshua brings heart, experience, and an eye for transformation to every journey. His love for authentic connection, hands-on contribution, and soulful exploration shapes the foundation of the company’s mission: to create intentional travel experiences that uplift both the traveler and the communities they touch.
Kaita Bliffert
Kaita Bliffert is a wellness practitioner, community organizer, and co-founder of Guided by Purpose, a travel initiative rooted in mindful exploration and meaningful service. An avid traveler and adventurer, she co-led a group journey through India in 2018 and continues to support grassroots efforts in Nepal and India. She serves on the board of The Pradiya Foundation, the partner organization for the service component of the Guided by Purpose inaugural trip.
Kaita is also the founder of Kirtan Fest Milwaukee and Meditate Milwaukee, events that bring people together through music, meditation, and movement. With over 20 years of experience in bodywork and energy healing, she brings a grounded, heart-centered presence to all she does—whether at home or across the globe.
Our Mission
Connect
We create spaces for authentic human connection across cultures, fostering understanding between travelers and local communities.
Serve
We facilitate ethical volunteering opportunities that address genuine community needs while respecting local agency and leadership.
Transform
We guide travelers through personal growth experiences that challenge perspectives and inspire lasting positive change in their lives.
Guided by Purpose was founded on the belief that travel can be a powerful catalyst for both personal transformation and positive global impact. Our mission is to empower travelers through meaningful connections and shared experiences that resonate long after the journey ends.
Our Core Values
Impact
We prioritize genuine, sustainable positive change for both travelers and communities. Every interaction is designed to leave a beneficial footprint.
Growth
We create opportunities for personal transformation through challenge, reflection, and new experiences that expand comfort zones.
Community
We foster meaningful connections between travelers and with local people, recognizing that transformative experiences happen in relationship.
Curiosity
We approach each culture and tradition with humility, openness, and a genuine desire to learn from diverse perspectives.
Integrity
We operate with transparency, ethical decision-making, and respect for local customs, environments, and communities.
These values inform every aspect of our journeys—from the partners we choose to the experiences we design and the way we engage with communities. They are the compass that guides our purpose.
Our Unique Approach
Personal Growth
Guided reflection exercises, mindfulness practices, and workshops that foster self-discovery and personal transformation
Ethical Service
Community-led volunteer opportunities that address genuine local needs while respecting cultural contexts
Cultural Immersion
Authentic experiences with local families, traditions, and daily life beyond tourist attractions
Natural Connection
Meaningful time in nature that inspires awe, perspective, and ecological awareness
Our hybrid model balances inner work with outward service, structured experiences with free exploration, and personal discovery with community engagement. This integrated approach creates a journey that is simultaneously challenging and nurturing, active and reflective, personal and relational.